Het Parool drives recurring engagement with Timepath GEO's bucket list mode
Kaja Vasstrand
Digital Marketer
Het Parool x Timepath GEO Story
When you live in a city as vibrant as Amsterdam, a "Top 10" list barely scratches the surface. Het Parool wanted to go bigger. They envisioned a definitive interactive bucket list featuring 101 things to do in Amsterdam — and they chose Timepath GEO to bring it to life. The result isn't just a list; it’s a living, breathing guide that invites readers to explore the city at their own pace. Here is how they used our new GEO Story features to build a premium digital experience.
1. A Narrative That Moves With You
Instead of a static page, Het Parool utilized GEO's scrollable story format. As readers scroll, the background images transition smoothly between locations. This creates a cinematic feel, turning a long list into a curated journey through the streets of Amsterdam. To grab attention from the jump, they added a dynamic video cover that sets the tone for the adventure.
2. The Map: From Overview to Action
While the story guides the reader, the Map Overview provides the context.
Smart Markers: Every one of the 101 spots is pinned on an interactive map.
Seamless Navigation: Clicking a pin takes the reader to that specific story, while the map itself updates in real-time as filters are applied.
3. Gamifying the City: "Been There, Want to Go"
The most powerful feature for engagement is the interactive checklist. Readers can "tick off" places they’ve visited or save spots they want to see.
The best part? All user data is saved. When a reader returns to the site weeks later, their progress is still there, turning the article into a personal travel log.
4. Master Lists and Smart Filtering
With 101 items, organization is key. Het Parool implemented master lists and filters to help readers find exactly what they need:
Categories: Filter by Food & Drinks, Culture, Free activities, or Shopping.
Status: Filter by "Want to go" or "Already visited."
Master list: For those who want a bird's-eye view, the master list shows a grid view of every event with a thumbnail for quick browsing.
5. Seamless Branding & Performance
It was vital that the experience felt like an organic part of the Het Parool brand and site.
Custom branding: From fonts to colors, every element was tailored to match their house style.
SEO-friendly embedding: By using our specialized script embed, the content lives directly on their news site. This ensures the bucket list isn't just a "plugin," but a high-performing page that boosts their SEO rankings.
The Final Touch
To wrap it all up, the project includes a clean colophon at the end, giving credit to the creators and adding that professional editorial finish.
By combining the spatial context of a map with the narrative power of a timeline, Het Parool hasn't just published an article—they’ve built a tool that Amsterdammers will return to again and again. Click here to see Het Parool's bucket list in action.
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