Apple's electric car project (codenamed 'Titan'), focused on building an autonomous vehicle.
31 December 2013
🚗 Project Titan
Apple began working on "Project Titan," with upwards of 1,000 car experts and engineers developing an electric vehicle at a secret location near the company's Cupertino headquarters.
Over the course of the last several years, there's been a lot of back and forth on the Apple Car project. Early rumors said that Apple would build a full car, but then leadership struggles, development issues, and internal strife led to rumors that the project had been scaled back and would instead focus on self-driving technology.
30 April 2016
Elon Musk statement
15 July 2016
Bob Mansfield returned
As a result of the internal issues, in January of 2016, Steve Zadesky announced plans to exit the project, leaving questions as to who would take over following his departure. In July of 2016, former Apple exec Bob Mansfield, who had retired from Apple in 2012, returned to lead the electric vehicle team.
24 July 2016
Apple hired Dan Dodge
The Wall Street Journal reported on July 25, 2016 that Apple had convinced retired senior hardware engineering executive Bob Mansfield to return and take over the Titan project. A few days later, on July 29, Bloomberg Technology reported that Apple had hired Dan Dodge, the founder and former chief executive officer of QNX, BlackBerry Ltd.’s automotive software division. According to Bloomberg, Dodge's hiring heralded a shift in emphasis at Apple's Project Titan, in which the company will give first priority to creating software for autonomous vehicles. However, the story said that Apple would continue to develop a vehicle of its own. On September 9, The New York Times reported dozens of layoffs in an effort to reboot, presumably from a team still numbering around 1,000.
31 January 2017
Testing self-driving vehicles
Since early 2017, Apple has been testing self-driving vehicles on public roads in California, using several 2015 Lexus RX450h SUVs leased from Hertz. The SUVs have been spotted on the streets of Cupertino host of sensors and cameras as Apple prepares its self-driving software, and testing has ramped up over the years.
21 May 2017
Apple’s Self-Driving Car Spotted on 101 in Palo Alto
31 May 2017
Tim Cook talks about Apple's autonomous driving software
In June of 2017, Apple CEO Tim Cook spoke publicly about Apple's work on autonomous driving software, confirming the company's work in a rare candid moment. Apple doesn't often share details on what it's working on, but when it comes to the car software, it's harder to keep quiet because of regulations.
"We're focusing on autonomous systems. It's a core technology that we view as very important. We sort of see it as the mother of all AI projects. It's probably one of the most difficult AI projects actually to work on." -- Apple CEO Tim Cook on Apple's plans in the car space.
31 May 2019
Apple acquired Drive.ai
30 November 2020
Confirmed Apple still working to launch car
It was said that Apple is planning to release a vehicle in three to six years.
2 September 2021
Apple hires two Mercedes engineers
7 September 2021
Project chief Doug Field leaves Apple
29 February 2024
Reuters believes Apple is aiming to begin production on a car in 2024